In the last issue, we mentioned that tofu cat litter has been greatly promoted in China since 2018, and is sought after by the younger generation of cat owners. However,
June 23, 2023
View: 186How was tofu cat litter promoted in China?
The production technology of tofu cat litter was introduced to China from Japan in the 1990s. Because the selling price of tofu cat litter was high, China’s economic development level was low at that time, and people’s income was limited, so the acceptance of tofu cat litter was also limited.
After more than 20 years of development, China’s per capital income level has greatly increased, and the consumption power of cat owners has also increased. Especially since 2018, a new generation of cat owners in China has grown up. Most of them are the post-90s and post-00s. Under the influence of the Internet-wide publicity, the sales of tofu cat litter have grown rapidly.
Tofu cat litter is mainly composed of bean dregs, starch, guar gum, etc., because the propaganda is made of food-grade raw materials, and cats will not eat it after eating it. Any discomfort, plus tofu cat litter can be flushed directly to the toilet, saving young people from taking out the trash, which is convenient for the younger generation of cat owners, so it is sought after and chosen by young people born in the 90s and 00s.
